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Ideas, guides and honest advice
Practical thinking on building websites, software and digital products that genuinely help businesses grow.

3 min read
SEO Without the Mystery: A Practical Starter Checklist for Small Businesses
Search engine optimisation is not magic, and it is not only for big brands. These are the foundations every small business website should get right — no jargon required.
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2 min read
Speed Is a Feature: Why Fast, Mobile-First Websites Win Customers
Your customers judge your business by how your website feels on their phone — on their data plan, in their hand, on the go. Here is how to make that first impression count.
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2 min read
Automate the Boring Stuff: 7 Everyday Business Tasks Software Can Take Off Your Plate
Copying data between spreadsheets, chasing approvals, sending the same reminder for the hundredth time — this is work software was born to do. Here is where to start.
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2 min read
The Project Brief That Saves You Money: 9 Questions to Answer Before You Hire a Developer
Most software budgets are lost to unclear expectations, not bad code. Answer these nine questions first and every quote you receive becomes clearer, fairer and easier to compare.
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3 min read
Website, Web App or Mobile App? A Plain-English Guide to Choosing the Right Build
They sound similar, cost very differently and solve different problems. Here is a jargon-free way to decide what your idea actually needs.
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